Color Psychology Differences Across the Globe
Color psychology affects blog design
because colors elicit subconscious (and sometimes conscious) feelings
and thoughts in people. However, colors don't always have the same
meanings around the world. A color that represents purity in one country
could represent mourning in another. If yours is a blog written for
international audiences, then you need to know that the colors you use
in your blog design communicate the right things to all of your global
visitors. Before you choose the colors for your blog or web design, read
through the international color meanings listed below to make sure you
make the best choices.
Blue
In
the United States, blue is considered to be a color that represents calm
and security. However, in Iran, blue represents immortality.
Red
Red is considered to be aggressive,
energetic, and represent danger in the United States, Europe, Australia
and New Zealand. In parts of Europe, red is also perceived as a
masculine color. However, in Turkey and the Ivory Coast, red represents
death and mourning (particularly dark red).
Green
Green
represents nature and wealth in the United States, but in Indonesia,
green is a forbidden color. In the Middle East, green is considered to
be lucky, and in Japan green is associated with high-tech. However, in
South American countries with dense jungles, green represents death.
Yellow
In
the United States and many other countries, yellow is considered to be
warm and feminine, but in Mexico, yellow is a symbol of mourning. In
Saudi Arabia, yellow represents strength and reliability.
Brown
In the United States, brown is often tied to the earth, but in Nicaragua, brown represents disapproval.
Purple
In
the United States, purple is perceived as sophisticated and creative.
In many Western nations, purple is often associated with good health and
freshness, but in Brazil, purple is the color of mourning. In Asian
cultures, purple symbolizes expense.
White
In
Western nations, white is perceived as pure, clean and simple, but in
Japan and other Far Eastern nations, white is the color of mourning.
