Using Copywriting Tricks for Writing a Blog
If you want your blog to attract a large audience and grow, then you need to learn how to write a blog that people want to read.
Did you know that great copywriters can teach aspiring bloggers a lot
about how to create compelling content that people not only want to read
but also want to talk about, share, and return to again and again?
That's how great copywriters drive brand awareness, recognition, recall,
advocacy, and loyalty through messaging.
You can do it too if you learn some of the tricks great copywriters know. Each of the tricks below was originally discussed in Kick-ass Copywriting in 10 Easy Steps and can be applied to writing great blog content, too.
You can do it too if you learn some of the tricks great copywriters know. Each of the tricks below was originally discussed in Kick-ass Copywriting in 10 Easy Steps and can be applied to writing great blog content, too.
1. Appeal to Emotions
People are extremely affected by their emotions, and emotional content that tells stories and tugs at consumer heartstrings are highly engaging and shareable. In fact, content that evokes emotions often goes viral. Copywriters appeal to emotional triggers when they write messages for brands, products, and services. You can tap into emotions in your blog posts.For example, appeal to your audience's desire to keep up with the Jones', provide for their families, spend more time with their loved ones, and be the first to get information or a good deal. Blog posts can pique visitors' emotions related to success, anxiety, fear, accomplishment, competition, security, and more.
